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Person to Person Hospitality
(1927 – 1960)
A. Arthur Radler, an agricultural scientist and plastics engineer opens his first newsstand in the lobby of the Hotel Taft in Times Square, New York City and incorporates as “Taft Newsstand Company.”
Obtains license to operate New York City ticket brokerage and establishes relations with New York theatre owners and producers, as well as major sports venues and other cultural attractions. The division is named “Taft Theatre Ticket Service.”
A. Arthur Radler, with his three sons, Edward, Carl and Franklin, establishes several additional hotel locations throughout New York City.
Forging Global Relations
(1961-1975)
The Radler Boys land exclusive contract with Bob and Larry Tisch of Loews Hotels to provide Theatre and Event Tickets, Tours and Travel at the brand new, 50 story tall, world class convention hotel complex known as “The Americana Hotel and Towers” and “The City Squire Hotel.” Both are on famed Seventh Avenue, in the heart of the Broadway Theatre District.
Corporate name is changed to Theatre Service Americana, Inc.
Establishes secondary business, Americana Tours and Travel to provide complete tourist services including airline & rail ticketing, ground transportation, city sightseeing tours and communications (telegrams) for world travelers.
Establishes reputation as the most respected ticket agency in New York City. New York Governor Nelson Rockefeller appoints Carl Radler to his Committee on Tourism within the New York State Department of Commerce. Comprised of leaders from the tourism community, and commandeered by the renowned graphic artist Milton Glaser, the group is credited for creating the world famous I Love NY marketing campaign, slogan and logo. Company is named Official Theatre Ticket Agency of the I Love NY campaign. For more than 30 years and still counting, the I Love NY campaign continues to produce substantial results as a destination identifier.
Pioneering Through Technology
(1976 – 1990)
Establishes the first credit card based direct mail campaign with American Express to promote preferred card member access to entertainment tickets.
Lands exclusive contract with IBM to supply tickets over their intranet, the largest of its kind. 
Lands exclusive vendor license on the AmericanAirlines Global Distribution System known as Sabre , a joint venture between IBM and AmericanAirlines . The Sabre system is the world’s first and largest private real-time data processing system, second only to the U.S. Government’s mainframe.
Lands contracts with four additional airline based computerized global distribution systems including United’s APOLLO, Delta’s “Datas II”, Eastern’s “System One” and TWA’s WorldSpan.
Represents New York City entertainment at worldwide travel tradeshows in Europe, Asia, South America, Central America and all across North America. More than 225,000 travel agents around the globe become expert sales agents of Theatre Service Americana .
The company lands exclusive license to open ticket office in the newly completed Marriott Marquis.
The Marriott Marquis would rise to be regarded as one of the most successful hotel products on the planet.
Company expands offerings to include Las Vegas and London.
Radler Travel Services Inc. is launched to further enhance our distincition by including a variety of offerings. Our companies are now known as “the most complete in-house, New York City destination services company.”
Company establishes 210 satellite sales offices throughout Japan in a strategic partnership with Japan Travel Bureau International, JTB , enabling ticketing services for more than 25,000 Japanese travelers to New York and Las Vegas per year.
Personal Planning For All
(1991 - 2000)
Company launches AMERICANATICKETS.com the first internet site to offer complete New York, London, and Las Vegas theatre and event ticket booking capabilities via the World Wide Web.
Jonathan Radler, grandson of founder A. Arthur Radler is named President. Carl Radler is named Chairman of the Board.
Company establishes relations with strategically placed Domestic and International Ticket Brokers in order to promote, “ALL EVENTS WORLDWIDE.”
(2001- 2010)
Company builds state-of-the-art headquarters at the crossroads of the world, Times Square, 45th Street and Broadway.
(2010 - Present)
Company moves main Ticket Operations Centre in brand new office on 3rd floor of Marriott Marquis Hotel, 46th Street and Broadway. |
